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New Hair Fixative Technology at Ashland

Advantage 4910 polymer can be used in any aerosol base formulation, across all VOC levels.

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By: Christine Esposito

Editor-in-Chief

Ashland has announced the commercial launch of Advantage 4910 polymer, a hair fixative with a long history of use in hairspray formulations. The legacy polymer known for lending lasting hold, stiffness and humidity resistivity to hair styles, is included in more hairspray product launches than any other hair fixative. With the addition of Advantage 4910 polymer to its portfolio of hair styling, conditioning and fixative products, Ashland now offers hairspray manufacturers all of the major polyme...

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